Defined and executed the vision and strategy for Parkos' booking experience from Homepage to Checkout, conducting over 200 A/B tests to increase user engagement and conversion rates.

Drove strategic initiatives that led to a significant increase in revenue by more than XX million euros through experimentation, A/B testing methodologies, and new product feature launches.

Led a team of 8 professionals (developers, data analyst, UX designer, QA expert and Team Lead) promoting collaborative project management, prioritization and delivery.

Established a detailed KPI dashboard to monitor key metrics on a weekly basis, facilitating decision-making and stakeholder communication.

Mentored management and product teams in experimentation (CRO) methodologies through workshops and documentation, encouraging a culture of innovation and continuous improvement.

Created the first landing pages for paid campaigns.

Led the redesign of the 6-page customer journey (homepage to checkout)

Switched tools from Google Optimize & Hotjar to Flagship & Mouseflow