Product Manager for ecommerce marketplace
Manuel Alvarez
Defined and executed the vision and strategy for Parkos' booking experience from Homepage to Checkout, conducting over 200 A/B tests to increase user engagement and conversion rates.
Drove strategic initiatives that led to a significant increase in revenue by more than XX million euros through experimentation, A/B testing methodologies, and new product feature launches.
Led a team of 8 professionals (developers, data analyst, UX designer, QA expert and Team Lead) promoting collaborative project management, prioritization and delivery.
Established a detailed KPI dashboard to monitor key metrics on a weekly basis, facilitating decision-making and stakeholder communication.
Mentored management and product teams in experimentation (CRO) methodologies through workshops and documentation, encouraging a culture of innovation and continuous improvement.
Created the first landing pages for paid campaigns.
Led the redesign of the 6-page customer journey (homepage to checkout)
Switched tools from Google Optimize & Hotjar to Flagship & Mouseflow
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Posted May 28, 2024
As Senior Product Manager & CRO Lead, I led the largest team (+10 team), defined vision/strategy, and implemented a company-wide experimentation methodology.
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Parkos
