📍 Tool: Tableau Public

👤 Audience: CRM teams, retention managers, customer strategy leads

This dashboard helps stakeholders understand customer value, churn risk, and marketing effectiveness by combining behavioral segmentation, retention probabilities, and lifetime value metrics. It supports targeted retention strategies and resource prioritization.

Customers Over Time: Monthly growth trend

Customer by Marketing Preference: Organic, Paid Ads, Social Media, Referral, Email

Customer Segments (by value: High, Mid, Low)

Retention Probability by Segment

Customer Churn Risk (Low, Medium, High)

CLV by Churn Risk Comparison

Transaction Month Filter for dynamic time-based analysis

Identify high-value customer segments and how they behave over time

Compare retention likelihood across customer groups

Understand churn risk patterns to design loyalty or win-back campaigns

Track marketing acquisition channels and customer preference distribution

Use CLV by churn risk to guide retention investment decisions

Customer segmentation design

Churn and retention modeling visualization

Marketing attribution alignment with behavior

KPI storytelling for the customer lifecycle

Interactive Tableau dashboard layout