Periti Digital is a HubSpot consultancy with teams across Dublin, Lisbon, Munich, and beyond, known for bringing clarity and structure to complex digital operations. To support their growth, I developed a comprehensive set of brand guidelines that would unify their visual identity and messaging across all touchpoints.

The guidelines establish a bold, professional look anchored in architectural precision—symbolized through strong geometric forms like squares and half-circles, representing both structure and adaptability. This system ensures consistency in everything from web design to social media, presentations, and stationery.

Defining logo usage, typography, and color palette

Establishing rules for photography, iconography, and illustrations

Setting clear guidelines for tone of voice and brand messaging

Designing templates for presentations, email signatures, and documents

Delivering a structured, easy-to-use Brand Guidelines document

The result is a practical brand toolkit that empowers Periti to communicate with confidence, scale across borders, and maintain brand integrity as they expand their global presence.

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