SweetGrass is a premium cannabis dispensary based in Mississippi, drawing on Southern heritage while projecting a refined, modern aesthetic.

The goal was to craft a brand identity that balanced luxury and calm—elevating the dispensary’s presence in the emerging regional market. 

A bespoke Art Deco-inspired wordmark that feels distinct and elegant

A rich color palette—turquoise and gold—that conveys both serenity and sophistication

Custom typography and patterned assets tailored for packaging, print, and digital media

A full identity system, including animations and a polished, responsive website

Completion of the full brand experience in just seven weeks 

The result? SweetGrass now stands out as a standout name in the Southern cannabis market—presenting an approachable yet upscale visual identity that resonates across all touchpoints.

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