SweetGrass is a premium cannabis dispensary based in Mississippi, where the challenge was to design a brand that feels both modern and approachable, while conveying luxury and trust.

The identity system draws inspiration from Art Deco motifs—a nod to elegance and timeless style—combined with a contemporary visual execution that appeals to today’s cannabis consumers.

Designing a bespoke wordmark paired with a symbolic brand icon

Developing a refined color palette of turquoise and gold to balance freshness and sophistication

Creating packaging designs for tinctures and product lines, ensuring clarity and regulatory compliance

Designing business cards and stationery for a consistent brand presence

Building a scalable system that works seamlessly across print, packaging, and digital touchpoints

The result is a cohesive, high-end brand identity that positions SweetGrass as a standout dispensary in the Southern cannabis market—delivering a polished, trustworthy image that elevates the customer experience.

See this work on my portfolio website.

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