Knot & Chain

At Knot & Chain, I had the opportunity to craft a distinct visual identity for Knot & Chain by designing their logo and the cover for their journal. The logo merges the letters "K" and "C" into a sleek, flowing form, creating a memorable mark that embodies the brand's essence. The minimalist design emphasizes clean lines and fluidity, subtly referencing the concepts of "knot" and "chain," which tie back to the structural elements often found in purses, such as clasps and straps.

For the journal cover, I developed a design that harmonized with the logo's elegance while leveraging a light blue color palette to evoke a sense of sophistication and calm. The cover features a contemporary aesthetic that aligns with modern design trends, ensuring it resonates with the brand's target audience. The blockchain-inspired motif beneath the logo adds a layer of conceptual depth, symbolizing interconnectedness and durability.

This project allowed me to create not just functional designs but also visual storytelling elements that enhance the brand's identity. By combining thoughtful typography, color choices, and symbolic imagery, I delivered a cohesive design system that reflects Knot & Chain’s commitment to craftsmanship and style.