Parfae

I was tasked with creating a visual identity for Parfae, which involved logo creation, editorial design, graphic design, and brand identity development. This project focused on crafting a distinctive visual language that effectively communicates the Parfae's unique aesthetic and values.

Inspired by the fusion of European brutalism and Japanese minimalism, Parfae Moncherri is a niche editorial that explores the textural fascination of everyday concrete juxtaposed with the delicate beauty of cherry blossoms. The concept embodies the duality of urban life and natural elegance.

"Ancestry of Force" — a design system where delicate, unique glyphs (inspired by cherry blossom petals) interact with rugged, concrete-like textures, symbolizing the harmonious coexistence of nature and urbanity. This unique concept creates a "third space" where grit meets grace, fostering a comfortable environment for learning and discovery.