Project Type: Website Copywriting, Marketing Strategy & Webs... by Michelle PitcherProject Type: Website Copywriting, Marketing Strategy & Webs... by Michelle Pitcher

Project Type: Website Copywriting, Marketing Strategy & Webs...

Michelle Pitcher

Michelle Pitcher

Project Type: Website Copywriting, Marketing Strategy & Website Design
Industry: Health & Wellness
Role: Website Copywriter, Marketing Strategist & Social Media Content Creator
I worked with an Ayurvedic clinic in Australia to improve their website by creating a clear customer journey, a resonant brand story, and compelling service offerings.
The problem:
She didn't have a good process for taking on online bookings, and her website was outdated and confusing.
What I did:
I created a simple website that clearly explained her services, inspired visitors to book, and increased sales with fewer operational headaches, while overseeing the design process.
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Posted Jan 16, 2026

Project Type: Website Copywriting, Marketing Strategy & Website Design Industry: Health & Wellness Role: Website Copywriter, Marketing Strategist & Social Me...