The Jiddu’s Design Journey from Idea to $2 Million in Funding

Astek Diagnostics is at the forefront of healthcare innovation, aiming to revolutionize the way bacterial infections are diagnosed and treated. Their product is a benchtop analyzer designed to deliver rapid and accurate results.

My main objective was to create a seamless, user-friendly interface for The Jiddu device, enabling healthcare professionals to diagnose UTIs and determine effective antibiotics within one hour. This design must be intuitive, align with Astek’s branding, and ensure a streamlined workflow from sample preparation to result analysis, significantly improving patient care and outcomes.

Healthcare professionals, including doctors, nurses, and lab technicians, who are responsible for diagnosing UTIs and prescribing appropriate antibiotics. By applying the JTBD approach, I was able to clearly define the specific outcomes healthcare professionals seek when diagnosing UTIs and prescribing antibiotics. This method shifted the focus from just features to the actual tasks users need to accomplish.

1️⃣ Rapid Diagnostic Workflow Support Optimize the workflow to ensure users can move quickly from sample preparation to result interpretation, reducing unnecessary steps.

2️⃣ Data Presentation for Effective Decision-Making Present diagnostic results clearly and concisely, enabling quick comprehension and action.

3️⃣ Minimizing Cognitive Load Reduce the mental effort required to operate the device, particularly during high-pressure scenarios.

4️⃣ User Guidance Through Complex Processes Create guided experiences for critical steps like sample preparation without causing frustration.

The journey began with my in-depth research, delving into industry standards and user needs. This foundational step helped me frame the project’s scope, creating detailed user flow diagrams and screen lists before moving to wireframes. In the wireframing stage, I developed high-fidelity wireframes based on initial client feedback, ensuring all necessary states were covered for a comprehensive design.

I designed the user interface to be intuitive and aligned with Astek’s brand identity. It emphasizes simplicity, clarity, and efficiency, allowing healthcare professionals to navigate the process quickly and access the necessary information without hassle. I meticulously finalized the deliverables, perfecting every screen state and developing a cohesive design system. For the development handoff, I provided detailed design documentation and offered ongoing guidance to ensure seamless integration.

The connect device screen features a clean and simple layout with clear instructions and a prominent call-to-action button, ensuring users can easily connect to The Jiddu device and start the analysis process.

The dashboard screen provides a clear overview of the status of each analysis slot, allowing users to easily start or monitor ongoing analyses with intuitive navigation and real-time updates.

The analysis screen features a structured layout with real-time updates and progress indicators, ensuring users can easily monitor the status and results of antibiotic sensitivity analysis.

✅ Provided a detailed user flow that showcases the app's functionality beyond a single screen, giving the client a clear product vision.

✅ Created a seamless navigation system that allows users to easily find information and features, ensuring a smooth and efficient user experience while reducing frustration and errors.

✅ Established a cohesive design language throughout the app, helping users recognize patterns and familiar elements, and enhancing usability.

✅ Ensured the app is accessible to all users, including those with disabilities, enhancing usability and compliance with accessibility standards.

The design of The Jiddu app not only enhanced user experience but also played a crucial role in securing funding. The detailed and intuitive design impressed investors, providing a clear vision of the product's potential and usability. This success in design significantly contributed to Astek Diagnostics' ability to raise funds, propelling the project toward market launch and widespread adoption.