Building a Brand for Second Songs

Second Songs, a UK-based music management and publishing company, is dedicated to empowering and amplifying the voices of songwriters and artists. Their passionate belief in their talent fuels everything they do.

The challenge was to create a brand identity that mirrored their approach – simple yet impactful. We achieved this by focusing on clear and strong typography and cheerful colors. This minimalist approach allowed the artists and their music to take center stage.

Subtly woven into the design was a visual representation of the supportive and collaborative relationship between Second Songs and their artists. This could be achieved through the personalization of the letter S with a tiny tie.

By prioritizing both simplicity and depth, the new brand identity effectively conveys Second Songs' commitment to their artists while remaining visually striking and memorable.