Fonograma 2023: A Rebrand for the Digital Age

Fonograma is a thought-provoking event exploring the evolving role of production companies and record labels in the face of digitization and emerging music technologies. For the 2023 edition, I was tasked with crafting a compelling rebrand that would not only reflect the event's renewed focus but also solidify its position as a leading voice within the music industry in Catalonia.

The rebrand focused on establishing a bold and distinctive visual identity. We developed a comprehensive brand book outlining key elements like logo variations, color palettes, and typography. This ensured consistency across all touchpoints, from the revamped website to event materials and marketing assets.

The design choices were strategically selected to captivate the target audience. We aimed to create a visually stimulating experience that not only resonated aesthetically but also effectively communicated Fonograma's core values.

By focusing on a cohesive brand strategy, the rebrand successfully positioned Fonograma at the forefront of the conversation surrounding music and technology, ensuring it remained top-of-mind for its target audience.