Digital Transformation for Miskay Fashion Brand

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valentine ejakpomewhe

Overview
Miskay is a Nigerian fashion brand with 7 physical store locations, offering trendy, Instagram-worthy outfits for brunches, date nights, vacations, and everyday elegance. The brand wanted to expand its reach by integrating a modern digital presence that aligns with its strong in-store culture of fitting, styling, and instant purchase.
Problem
While customers love the in-store experience, Miskay needed a scalable digital channel to showcase new arrivals, manage inventory across multiple outlets, and make it easier for shoppers to browse collections online before coming in-store.
My Contribution
E-commerce App & Website: Designed and developed a sleek digital storefront with smooth navigation, mobile-first UI, and support for multiple payment options.
Inventory Sync: Integrated Shopify POS and backend services to ensure real-time product and stock synchronization across all 7 stores.
Customer Profiles: Implemented features to capture customer preferences, enabling personalized recommendations and loyalty rewards.
Digital Marketing Integration: Enabled influencer collaboration tracking and Instagram-friendly product tagging to align with Miskay’s social media–driven customer base.
Impact
Increased online discovery while keeping the in-store fitting culture alive.
Improved inventory accuracy across all store locations.
Strengthened brand positioning as both a lifestyle fashion retailer and a digitally forward brand.
Tech Stack
React Native (mobile), Shopify Admin API, Golang backend, PostgreSQL, AWS.
✨ This style works well on Contra because it:
Explains the brand (so clients see the business context).
Shows the problem → your solution → impact.
Highlights your technical skills (tech stack).
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Posted Oct 2, 2025

Developed a digital storefront and integrated inventory sync for Miskay, enhancing online presence and inventory management.