Miskay is a Nigerian fashion brand with 7 physical store locations, offering trendy, Instagram-worthy outfits for brunches, date nights, vacations, and everyday elegance. The brand wanted to expand its reach by integrating a modern digital presence that aligns with its strong in-store culture of fitting, styling, and instant purchase.
Problem
While customers love the in-store experience, Miskay needed a scalable digital channel to showcase new arrivals, manage inventory across multiple outlets, and make it easier for shoppers to browse collections online before coming in-store.
My Contribution
E-commerce App & Website: Designed and developed a sleek digital storefront with smooth navigation, mobile-first UI, and support for multiple payment options.
Inventory Sync: Integrated Shopify POS and backend services to ensure real-time product and stock synchronization across all 7 stores.
Customer Profiles: Implemented features to capture customer preferences, enabling personalized recommendations and loyalty rewards.
Digital Marketing Integration: Enabled influencer collaboration tracking and Instagram-friendly product tagging to align with Miskay’s social media–driven customer base.
Impact
Increased online discovery while keeping the in-store fitting culture alive.
Improved inventory accuracy across all store locations.
Strengthened brand positioning as both a lifestyle fashion retailer and a digitally forward brand.