Video has become an essential, amazing part of social media over the past decade. It’s truly incredible to see how far the industry has developed since the days of the best social content coming from Instagram photos and tweets. Now that all the major platforms are developing competing products to one another (Shorts, Reels, feedpost,google ads), it’s important to research and understand not only which video platform is the best choice for an influencer campaign, but also what all goes in to creating a well-performing video asset.

It’s also important to look at livestreaming platforms versus the platforms focused on standard pre-recorded/edited video content. Livestreaming has absolutely exploded in certain industries and the live-time interaction aspect takes the “Engagements” metric to the next level