When compared to more traditional platforms, influencer marketing remains one of the most effective and cost-efficient ways to communicate with customers, and is, hence, an essential element of the Nykaa marketing strategy. Nykaa relies heavily on influencers and content creators to promote new brand launches and sales, despite having actor Janhvi Kapoor as its brand ambassador.

Influencers are an essential part of the company’s content marketing strategy since they help educate and assist customers in making the best decisions for themselves. Nykaa believes in cultivating long-term connections with influencers to enhance consumer trust and engagement. It has created a community of people who share ideas and suggestions, get inspired, learn, and watch new videos, through this strategy. The company has developed the finest plan for retaining customers and attracting new ones by implementing this strategy. It caters to both the upper and middle classes.

At the same time, it got global recognition with its highly publicized collaboration with Indian actress Katrina Kaif. Nykaa Network is an interactive beauty website where users may speak with other beauty enthusiasts. They can also get beauty advice from experts. The brand also provides gifts with special orders to make customers feel delighted with their purchases. It is an excellent method to increase customer retention.