The Baker Project, dedicated to guiding businesses through the employee ownership transition, partnered with us to enhance their digital presence.

With a strong foundation in employee ownership education, they aimed to refresh their branding and website to better align with their mission of supporting businesses and employees.

Our redesign streamlined their digital experience, providing a resource hub that facilitates a smooth, sustainable shift to employee ownership while amplifying their impact in the industry.

Client: The Bakers Project

Design Lead and PM: Zain Khan (Me)

Year: 2024-2025

Scope of Work: Website Design, Product Design, No-code

Baker's Project faced several challenges that were impeding their efforts to maintain industry leadership and support their rapid growth:

Though Baker's Project had a solid foundation in the employee ownership space, their website and online presence no longer reflected the modern and innovative resources they offered.

With a wealth of resources available, Baker's Project needed a streamlined and user-friendly platform to highlight their tools, articles, and resources — empowering businesses and employees to seamlessly transition to employee ownership.

To elevate engagement, the site required dynamic interactions and smoother communication pathways, particularly for their AI-powered chatbot, VAL, which would help users navigate the complex world of employee ownership.

As their services evolved, the user experience on the site was inconsistent, with no clear path to key resources or information for businesses looking to transition to employee ownership.

Our first major milestone was redesigning the homepage. The client provided an initial wireframe—interestingly, created in an Excel sheet (yes, really!). It gave us a unique starting point, and from there, we began shaping a more cohesive and visually engaging experience.

Once the core concept was clear, we translated key ideas into wireframes to shape the user journey and define the UX. This set the foundation for a smooth transition into high-fidelity designs, bringing the vision to life.

To resolve the vast, unorganized knowledge around Employee Ownership, we helped the Bakers project create an Ecosystem page — a central resource hub to highlight their partners and associates. This hub is further structured into industry-based categories to deliver a more intuitive, industry-specific user experience. Additionally, we created a separate Resources page to provide more in-depth information.

https://bakerproject.org/ecosystem/

The Baker Project came to us with a clear mission and a strong foundation — they just needed a digital presence to match. Through thoughtful design and a focus on clarity, we helped transform their site into a resource that not only informs but empowers. The new website reflects their commitment to sustainable employee ownership and gives them the tools to reach more businesses, more effectively. It was a privilege to support their work and help amplify a mission that truly matters.