The Bakers Project - Website Case Study
Zain Khan
Transforming the redesigned Bakers Project website into a central hub for founders exploring employee ownership.
The Baker Project, dedicated to guiding businesses through the employee ownership transition, partnered with us to enhance their digital presence.
With a strong foundation in employee ownership education, they aimed to refresh their branding and website to better align with their mission of supporting businesses and employees.
Our redesign streamlined their digital experience, providing a resource hub that facilitates a smooth, sustainable shift to employee ownership while amplifying their impact in the industry.
Client: The Bakers Project
Design and Development Agency: Wicked Websites
Design Lead and PM: Zain Khan (Me)
Year: 2024-2025
Scope of Work: Website Design, Product Design, No-code
The Challenge
Baker's Project faced several challenges that were impeding their efforts to maintain industry leadership and support their rapid growth:
❌ Outdated digital presence
Though Baker's Project had a solid foundation in the employee ownership space, their website and online presence no longer reflected the modern and innovative resources they offered.
❌ Resource Hub Visibility
With a wealth of resources available, Baker's Project needed a streamlined and user-friendly platform to highlight their tools, articles, and resources — empowering businesses and employees to seamlessly transition to employee ownership.
❌ Lack of User Engagement
To elevate engagement, the site required dynamic interactions and smoother communication pathways, particularly for their AI-powered chatbot, VAL, which would help users navigate the complex world of employee ownership.
❌ Fragmented user experience
As their services evolved, the user experience on the site was inconsistent, with no clear path to key resources or information for businesses looking to transition to employee ownership.
Bakers Project Re-designed Website
The Solution
Branding improvements and website redesign v 1.0
The first major task was redesigning the homepage. Over a span of 3 months, we developed the final homepage version, strategically crafted to enhance user engagement and align with the project's evolving goals.
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Posted Jul 1, 2025
The redesigned Baker Project website enhanced employee engagement, streamlined ESOP processes, and supported a smooth, sustainable transition to ownership.
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