Brand Identity for a Swimwear Brand by Serena TyrrellBrand Identity for a Swimwear Brand by Serena Tyrrell

Brand Identity for a Swimwear Brand

Serena Tyrrell

Serena Tyrrell

The Brand

Nahua Swim is a swimwear brand inspired by the rhythms of the earth, and every piece is shaped by the patterns we already live inside, like the pull of the tide, the slow turn of the seasons, and the way light moves across skin and water from morning to dusk. They design suits that move with the body the way water moves with the shore, with grounded silhouettes and colors drawn from clay, sea glass, sand, and sun-warmed stone, so that getting into the water feels like returning to something familiar.

The Design

Nahua Swim needed an identity that felt as personal as the way people relate to the water, and because the brand is inspired by the rhythms of the earth, every design decision was made to feel natural, grounded, and lived in. The result is a brand that feels close and human, like something made by hand for a specific person, while still looking refined enough to sit comfortably in the premium swimwear space. The color palette is built from shades you’d meet on a beach anywhere in the world. Together the visual elements tell one story, that Nahua is a brand for slow days by the water, shaped by the earth and made with care.

Services

Brand design
Product tag designs
primary logo animation
Box packaging mockup
Box packaging mockup
Submark logo animation
Product tag mockup
Product tag mockup
Beachy brand icons
Poster mockups
Poster mockups

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Posted Oct 20, 2026

A personal, earth-rooted identity for a swimwear brand, balancing handcrafted warmth with a polished finish, and using a palette drawn from beaches.