The founder of Noohr came to us with a strong mission: to build a Canadian body care brand rooted in South Asian heritage. From there we dove into the vision, audience, and core of what Noohr was, and built a custom brand identity and website that gave Noohr the right foundation to grow from.
Their products are clean, intentional, and meant to be felt, and that’s the exact experience the branding and website deliver. The brand is fun and disruptive while still remaining approachable.