Scout Escapes is a group travel company specializing in small-group women’s tours around the world, primarily for women in their late twenties-late thirties. They curate hand-crafted itineraries and boutique hotel selections with private bucket list experiences, private drivers and private guides.

The goal for this full revamp was to connect with their audience of women in their late twenties to late thirties on a deeper level. To do so, I focused on crafting an identity that was timeless and elegant with a touch of vintage. Their clients are investing a great deal into their trips, and they wanted their brand to reflect the quality of the experience Scout Escapes delivers. The final brand identity is refined and feminine with a nod to vintage, and the website design ties everything together with a user experience that makes their travelers feel taken care of and excited for what’s ahead.

Brand design

Web design

Pattern design

Social media templates