A new shopping experience for a romance only bookstore | Shopify
Serena Tyrrell
The Brand
Hopeless Romantic Bookstore is a romance only bookstore located in Toronto, Canada.
The Design
Hopeless Romantic Bookstore came to me looking to revamp their Shopify website and improve the shopping experience after hearing from customers that it wasn’t as smooth as expected.
I improved the overall user experience journey, made browsing from the home page possible, made shopping by category easy to find, and amped up the overall theme of the site by introducing romance-themed icons, a custom cursor, custom Y2K image frames, and subtle motion throughout to make the experience feel more dynamic.
Services
Shopify web design + development
Website hero
DIfferent sections across the website
Before and after of the website shopping experience
Mobile version of the website
Upcoming release section on home page
Mobile version of the website
Book spice guide for visitors on the site.
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Posted Oct 15, 2026
Improving the user experience journey and amping up the overall theme for a romance bookstore with custom assets and subtle motion throughout.
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