BLOSSHOLM

Industry Premium Home Decor & Lighting

Market Denmark / International

Scope Advertising Creatives for Meta (Facebook & Instagram)

Blossholm was running a promotional campaign: “Buy 2 Items, Get 20% Off One.”

The goal was to design a set of premium, conversion-focused ad creatives that clearly communicate the offer while staying aligned with the brand’s minimal, editorial aesthetic.

Deliverables included: • Static ad creatives (4:5) • Vertical story creatives (9:16) • Studio-style product moodboards • Influencer-style lifestyle moodboards

Key products featured: Opal Mirror, Ikin Pendant, Aurum Table Lamps.

The visual approach focused on clarity, elegance, and product desirability.

Layouts were designed to highlight both hero products and product pairings, subtly reinforcing the bundle offer.

The visual system combines:

Minimal editorial layouts that keep the focus on the products

Swiss 721 + Playfair Display typography pairing for a modern yet refined tone

A mix of studio, lifestyle, and influencer imagery

Careful color and light adjustments to create a cohesive look across different image sources

Two moodboard directions were explored:

Studio Wishlist Moodboards Clean, grid-based compositions presenting product variations.

Influencer Moodboards Pinterest-style collages showing the products in aspirational interior settings.

All creatives were optimized for paid social placements while maintaining Blossholm’s premium visual identity.

Nathaniel Gregory, Blossholm

If you're inspired by my work on Blossholm, I'd love to hear from you! Whether you have a project in mind or just want to share your thoughts, don’t hesitate to get in touch.