Fläsh: AI-Powered AR Whitening for Digital Smiles
Azzum Naeem
Fläsh Brand Identity & App Design
Fläsh is an AR experience using artificial intelligence designed to help dental practices and patients visualize teeth whitening results across mobile, tablet, and kiosk touchpoints.
Ever wished you could see your brighter smile before your appointment? That’s exactly what this browser-based AI/AR tool enables. Patients simulate the outcome of professional whitening using dynamic filters, then share their preview on social platforms. The experience seamlessly supports mobile web, in-clinic tablets, and trade-show kiosks while staying aligned with Fläsh’s brand and global reach.
Role: Creative Director & Product Lead
Scope of Work:
Product strategy
UX Mapping
Information architecture & user flows
Design systems
UI design
Prototyping & interaction mockups
Developer collaboration & handoff
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Posted Sep 16, 2025
Product design for a global B2B dental brand. Instant teeth whitening simulation using AI/AR across multiple platforms.
