Paymaster Brand Identity & App Design
Azzum Naeem
Paymaster Brand Identity & App Design
Paymaster is a New York–based fintech startup that reimagines debt repayment as a game you actually want to play.
How much more effective would financial tools be if paying down credit card debt felt as satisfying as winning a prize? That idea became Paymaster, a mobile experience where users complete bite-sized challenges (oftentimes sponsored by companies like Uber, Chipotle & Zara), visibly track their progress, and “play” their way toward financial wellness.
Role:
Creative Director & Product Design Lead
Scope of Work:
Brand & Product strategy
User research & persona development
Behavioral UX & interaction design
Information architecture & user flows
Design systems & UI design
Prototyping (rapid and hi-fi)
AI-powered asset generation
Developer collaboration & handoff
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Posted Sep 5, 2025
Paymaster is a New York fintech startup that gamifies debt repayment. Users tackle challenges, track progress, and unlock rewards in an arcade-like UX.
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Timeline
Jan 1, 2025 - Mar 11, 2025
