À·P·ART — E-commerce relaunch

À·P·ART is a small clothing label where every T-shirt carries an original print. The brand already had a strong identity, but no shop. The goal was to let people buy easily without making the store look like every other store.

Benchmark of Gentle Monster, Acne Studios and COS

Information architecture and a 6-step purchase flow

UI and a small visual system (ink, gold, Michroma and Inter)

Front-end build in HTML, CSS and JavaScript

Discover, browse, evaluate, commit, complete, confirm. Each step has one main action. Colour and size are visible before adding to bag, totals show up front, and the delivery window appears before paying.

Logo and menu sit at the edges so the print owns the centre of the page. Fit, fabric and care stay one tap away instead of crowding the product. On mobile the order stays the same, but the main action moves within thumb reach.

A live, responsive shop with 46 products and 109 variants, tested on desktop and mobile. It is a portfolio project, so the checkout is a demo and nothing is charged.

Full case study https://anaanes.netlify.app/apart