WAGD Brand and Algorithm Development for RSPCA Australia
Tamires Lietti
WAGD was envisioned as a pioneering service acquired by RSPCA Australia, designed to revolutionize the way animal shelters connect pets with potential adopters. Much like a dating site, they utilized a sophisticated algorithm to ensure the perfect fit between humans and animals. The service draws on comprehensive data about each animal’s energy levels, personality traits, and compatibility with children or elderly individuals. 🦴
For WAGD, we developed a bespoke algorithm to match animals with their forever humans. Complementarily, we also offered brand idealization and brand identity services encompassing the creation and development of a brand’s visual and conceptual elements to effectively communicate its values and mission in the pet market.
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Posted Jun 3, 2025
Created algorithm logic and visual identity for RSPCA Australia’s dog matching platform, blending tech and empathy to improve adoption rates.
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