Brand Strategy and Identity for Mara Maritime
Tamires Lietti
Mara is a maritime-focused research center that takes rigorous research and translates it into insights that matter, connecting data, people, and ideas to drive real impact. Their voice reflects this: grounded in expertise, yet clear and human. 🪼
We developed a novel and comprehensive brand strategy that defines Mara's positioning, mission, and values. This strategy serves as the foundation for Mara’s identity, emphasising their science-led, collaborative approach to connecting academia, industry, and government for impactful environmental decision-making.
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Posted Jun 3, 2025
Developed Mara’s science-led brand strategy with a gradient identity that reflects maritime data flow, depth, and collaborative insight.
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