Brand Strategy and Identity for Mara Maritime

Mara is a maritime-focused research center that takes rigorous research and translates it into insights that matter, connecting data, people, and ideas to drive real impact. Their voice reflects this: grounded in expertise, yet clear and human. 🪼 We developed a novel and comprehensive brand strategy that defines Mara's positioning, mission, and values. This strategy serves as the foundation for Mara’s identity, emphasising their science-led, collaborative approach to connecting academia, industry, and government for impactful environmental decision-making.