Citroën 100th Anniversary Motion Story
Matias Rossi
Citroën 100
A motion-driven story for the brand’s 100th anniversary.
A century in motion
Challenge
Marking Citroën's 100th anniversary needed a campaign that honored the brand’s history while feeling fresh and forward-looking.
I built a motion-driven story that blended archival footage with modern animation to bridge past and future.
Impact
Created a sense of pride and excitement for both fans and the brand’s team.
History in numbers
I translated Citroën’s legacy into a motion-driven narrative, using archival material and animation to connect past innovation with a forward-looking vision. Each transition was designed to reinforce emotion, rhythm, and brand pride.
Design, execution, impact
Turning an anniversary concept into a cohesive motion-driven experience.
Design, execution, impact
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Posted Feb 17, 2026
Marking Citroën's 100th anniversary needed a campaign that honored the brand’s history while feeling fresh and forward-looking.
