Citroën 100th Anniversary Motion Story by Matias RossiCitroën 100th Anniversary Motion Story by Matias Rossi

Citroën 100th Anniversary Motion Story

Matias Rossi

Matias Rossi

Citroën 100

A motion-driven story for the brand’s 100th anniversary.
A century in motion
Challenge
Marking Citroën's 100th anniversary needed a campaign that honored the brand’s history while feeling fresh and forward-looking.
I built a motion-driven story that blended archival footage with modern animation to bridge past and future.

Impact

Created a sense of pride and excitement for both fans and the brand’s team.

History in numbers

I translated Citroën’s legacy into a motion-driven narrative, using archival material and animation to connect past innovation with a forward-looking vision. Each transition was designed to reinforce emotion, rhythm, and brand pride.

Design, execution, impact

Turning an anniversary concept into a cohesive motion-driven experience.
Design, execution, impact
Like this project

Posted Feb 17, 2026

Marking Citroën's 100th anniversary needed a campaign that honored the brand’s history while feeling fresh and forward-looking.