'GRIZLY' Hard Seltzer Ale by House of Bira 91

As the brand designers for Grizly Hard Seltzer Ale, we knew we needed a mascot that embodied the brand's creative and imaginative spirit. After exploring several iterations, we landed on the idea of a Grizzly bear with an artistic personality.  The Grizly bear mascot serves as a playful and imaginative reminder of the brand's mission to turn creative drinkers into mixologists. By incorporating this iconic mascot into the overall brand identity, we have created a distinctive and memorable look for Grizly Hard Seltzer Ale. Grizly bear mascot showcases the brand's commitment to quality and natural ingredients while also appealing to the target audience's sense of adventure and fun.