Built with Framer

StarScreem: From Concept to Product

Emmanuel Okolie

The Challenge / Intent

Audalize didn’t work out, but the bones were too good to waste. So I flipped it: what if I turned a failed concept into a working, living product?

Design Exploration (Figma Phase)

Started with low-fidelity wireframes focused on hierarchy and story rhythm. Evolved to high-fidelity visuals that emphasize movement, contrast, and intent. Every section was treated like a musical phrase, rhythm, pause, release. When it felt right visually, I moved to Framer.
It wasn’t just a design test, it was a systems test.
It wasn’t just a design test, it was a systems test.

Conversion & Behavior Focus

Every decision answered one question: “How do I make users stay longer, and feel something while they do?” StarScreem’s flow was designed to control attention: short lines, breathing spaces, contrast-heavy headlines. No unnecessary motion, no clutter. Just emotion-led clarity.

Launch & Validation

Launched it. Shared it. Within 2 hours, the Framer team reviewed and approved my Expert Badge. It started as a self-challenge, ended as validation. Proof that design isn’t just about visuals. It’s about learning by building.

Reflection / Key Takeaways

StarScreem reminded me that:
Systems thinking = scalability.
Emotion + logic = conversion.
You learn faster when you build in public.
If your brand wants to make people feel before they think,
you’ll want someone who builds that way.
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Posted Oct 13, 2025

I took an abandoned project (Audalize) and reimagined it as StarScreem, a full Framer build exploring how design, sound, and behavior can work as one experience

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Timeline

Oct 8, 2025 - Oct 10, 2025

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