Mobile App MVP Design for an Arcade

Arkaed Fantasy is celebrating its 5th Anniversary! 🎉 With over 30+ locations worldwide, it’s time to join the fun, book your spot, and make lasting memories.

To gain these insights, I interviewed over 30 individuals, including parents, couples, teens, and individuals, representing the diverse user base of arcade enthusiasts. The goal was to understand their needs, behaviors, and preferences and apply this knowledge to create a more tailored app experience.

To create a user-friendly, engaging, and exciting app for Arcade Fantasy’s 5th Anniversary Experience, I sought to understand key aspects of the user experience. This research aimed to answer some crucial questions that would help me build a better app:

The Teen Gamer persona emphasized the need for engaging content like trailers and sneak peeks, which informed the decision to add live footage and event teasers.

Busy Parents highlighted the importance of chaperone services for their kids, leading to the feature that allows them to book assistants during their visit.

Adventurous Couples helped prioritize a simple and intuitive booking process, ensuring a smooth user journey without unnecessary steps.

The next step in the design process focuses on creating a clear task flow to meet the user’s primary desire—booking their spot for the Arkaed Fantasy experience. This involves outlining each step users need to follow for a successful booking. Once this is achieved, secondary actions like reviewing event news, booking a chaperone, or checking updates can be easily accessed, ensuring a smooth and intuitive user experience.

I share my rough and initial ideas, even if they seem messy or unfinished. This transparency highlights the iterative design process, where the best solution may not be immediately clear. By sharing these early concepts, I aim to illuminate the design process and demonstrate that even experienced designers may not have all the answers upfront. Here are some initial ideas and concepts I've designed.

Drawing from research insights, user personas, test results, and evaluations, I crafted the app’s design with a focus on the following key features. These elements formed the foundation for the design solutions and user flows, ensuring a smooth and engaging experience throughout the app.

Built a high-fidelity prototype in Figma to bring Arkaed Fantasy to life and test it with real users pre-launch.

⚡️ See it in action — from launch to checkout, the full experience is just a click away.

Based on the research insights, user personas, Feedback & Testing, the app was designed with the following key features:

By aligning the design with the needs of our user personas and addressing their unique challenges, we were able to create a digital experience that makes registering for Arkaed Fantasy’s 5th Anniversary event not only easy but enjoyable. With features tailored to specific user groups, the app ensures that everyone—whether a teen gamer, a busy parent, or an adventurous couple—has a memorable experience.