Enterprise UX for Modern Finance: Inside the Moola Redesign

Moola is a modern finance operations platform helping Saudi companies manage employee spending, requests, and corporate finances — fast and transparently. But as more organizations onboarded, the cracks in the product experience started to show:

Confusing approval flows for Admins

Limited oversight into company-wide fund distribution

Disjointed mobile experiences for employees

Poor visibility into Sub-Wallets, Pools, and transaction history

I was brought in to revamp Moola’s core user experiences across web and mobile, with a special focus on:

Admin Dashboards — Approval hierarchies, wallets, transaction oversight

Employee Mobile App — Request flows, visibility, and actionability

Design Systems — Structure, reuse, and clear interaction patterns

Empty States, Modals & Feedback — Tone and clarity at every touchpoint

Admins were drowning in scattered data. I introduced:

Clear navigation labels like “Requests in Progress”, “Sub-Wallets”, and “Funding Balance”

Modular dashboards with high-clarity cards and actionable summaries

Status architecture that matched their mental model (e.g., “Pending,” “In Progress,” “Final Approval”)

Bulk user actions, modals, and approval flows simplified to reduce decision fatigue

For employees, I simplified:

Crafted a mobile experience tailored to both Admins and Employees.

Employees could now request funds, monitor approvals, and see real-time updates.

Admins gained the ability to manage teams, assign budgets, and approve requests—all on the go.

Viewing transaction timelines, statuses, and approvals

Instant feedback and notifications with clean, responsive UI patterns

Contextual onboarding and inline tooltips

Designed a multi-step request/approval flow for financial actions—optimized for clarity and accountability.

Introduced “Pools” for shared spending—great for departments and events.

Created status indicators, manager hierarchies, and notification flows that removed ambiguity and improved speed.

Revamped invoice creation, status tracking, and payment flows.

Built feedback modals, success pages, and empty states to guide users intuitively.

Added tax invoices, offline payment handling, and company-to-company tracking features.

My design process guarantees a great result — every time. I adapt the stages depending on the project’s needs, staying flexible and focused on delivering the right solution.

You’re not just hiring a designer — you’re hiring someone who turns complexity into clarity. I bridge user logic with business goals, and I write with the product’s voice in mind. The Moola project was proof that fintech doesn’t have to feel like a spreadsheet — it can feel human.

If your platform feels overwhelming, inconsistent, or underutilized, I’d love to help. Let’s create something people want to use — and understand in seconds.