In the dynamic realm of e-commerce, delivering an exceptional user experience is crucial. SouqT2, a forward-thinking platform, recognized the need to modernize its digital interfaces to better serve its clientele and internal teams. They entrusted me with the mission to revamp their product experiences, emphasizing a mobile-first approach and comprehensive dashboard designs.

SouqT2’s existing digital platforms faced several challenges:

Outdated User Interface: The design lacked modern aesthetics, intuitive navigation and Clear labels & descriptions, leading to suboptimal user engagement.

Limited Mobile Responsiveness: With a growing number of users accessing the platform via mobile devices, the absence of a mobile-optimized interface hindered user satisfaction.

Inefficient Admin Dashboard: Internal teams grappled with an admin interface that was not user-friendly, impacting productivity and operational efficiency.

As the lead UX/UI designer, my objective was to holistically transform SouqT2’s digital presence. My approach encompassed:

User-Centric Research: Conducted in-depth analyses to understand user behaviors, preferences, and pain points.

Mobile-First Design Strategy: Prioritized mobile responsiveness to cater to the increasing mobile user base.

Dashboard Redesign: Developed intuitive and efficient dashboards for both users and internal administrators.

Component Creation and Documentation: Designed reusable components and documented task flows, information architectures, and user journey maps to ensure consistency and scalability.

Collaborative Engagement: Worked closely with internal teams, designers, and managers to align design objectives with business goals.

Prototyping and Interaction Design: Created prototypes and interactive elements to test ideas, flows, and visions, including storyboards to visualize user journeys.

The project unfolded in structured phases:

A complete design revamp of the SOUQ T2 experience — optimized for both Web and Mobile, with a mobile-first mindset. All flows were crafted to maintain consistency across devices, ensuring users get a seamless experience wherever they land.

Landing Pages (Homepage, About, How It Works)

Product Exploration Pages (Domain Search, Domain Results, Hosting Plans, SSL, Advanced Packages)

Account Creation & Sign-in Screens

Cart & Checkout Flows

Order Summary + Confirmation

Welcome Overview

Orders & Requests

Account Settings

Support Ticket System

Email & Domain Management Tools

Order Management

Support Ticket Oversight

Customer Verification Flow

Admin Actions (Accept, Reject, Review, etc.)

System Settings & Dashboard Insights

The transformation led to significant improvements:

Enhanced User Engagement: The modern, mobile-responsive design resulted in increased user satisfaction and retention.

Operational Efficiency: The revamped admin dashboard streamlined internal processes, boosting productivity.

Scalability: The documented components and workflows provided a foundation for future developments and consistent user experiences.

I am always on the quest for “better.” Looking back now, I am confident I can improve my initial solution even further. That is the next benchmark and target.