Mobily B2B Platform Redesign

The Mobily B2B platform redesign aimed to transform the enterprise customer experience — turning a complex, outdated system into a seamless digital journey. I led the design effort, focusing on simplifying service management, enabling full self-service, and aligning the experience with the needs of enterprise users and Mobily’s strategic goals.

Mobily’s B2B digital experience was fragmented, with outdated self-service tools, limited visibility into enterprise services, and high dependency on manual support — impacting customer satisfaction and sales agility.

Redesign the digital experience for Mobily’s B2B clients with a modern, intuitive interface

Enable full self-service across services, billing, and support

Align with Mobily’s brand while addressing complex enterprise workflows

Increase efficiency, customer retention, and digital adoption

We led a full design transformation for Mobily’s B2B platform, starting with deep user research across enterprise segments. We mapped key journeys — onboarding, service management, billing, and support — and created a scalable UX framework. Through continuous collaboration with product and tech teams, we delivered a user-friendly interface optimized for both web and mobile.

User journey maps for 6+ enterprise personas

UX strategy, wireframes, and high-fidelity UI for end-to-end B2B portal

Component-based design system aligned with Mobily’s brand

Responsive web designs with accessibility and localization in mind

Support workflows and dashboard customizations tailored to enterprise roles

The platform helped reduce support call volume and improved self-service completion rates

Showcased internally as a model for B2B digital transformation

Positioned Mobily as a more agile, digital-first telecom provider in the region

Recognized for enhancing enterprise satisfaction and reducing onboarding friction