Rewind needed a website that felt visually distinctive while still providing a clear, intuitive experience for visitors. I designed and built the website in Wix, translating the brand’s personality into a complete digital experience.
The Challenge
The goal was to create a website that didn't feel like a standard template. Rewind needed a strong visual identity online while maintaining usability, clear navigation, and an intentional flow throughout the site.
Every page needed to feel connected to the same creative direction while still serving its own purpose.
My Role
I handled the website from design through implementation, including:
Wix website design and development
Page layouts and visual hierarchy
Responsive design
Navigation and user experience
Typography and visual styling
Image selection and placement
Content organization
Calls to action
Mobile optimization
Final site styling and refinement
The Approach
I designed the website around Rewind's existing brand personality, using bold visual choices, strong typography, intentional spacing, and editorial-style layouts to create a more memorable digital experience.
Rather than designing each section independently, I created a consistent visual system that carries throughout the website.
The layout was also designed with usability in mind. Content was organized into clear sections, important information was given visual priority, and calls to action were incorporated naturally throughout the user journey.
Wix Development
After establishing the creative direction, I built the website directly in Wix.
The desktop and mobile experiences were refined individually to ensure the layouts remained visually strong and functional across different screen sizes.
This project demonstrates my ability to combine creative web design, UX thinking, responsive design, and hands-on Wix development to take a website from concept to finished digital experience.
The Outcome
The finished Rewind website provides the brand with a cohesive, professional digital presence that feels custom rather than template-driven.
The project brought together visual design and functionality to create a site that reflects Rewind's identity while giving visitors a clear and engaging experience from their first interaction with the brand.
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Posted Sep 1, 2026
Designed and built a custom Wix e-commerce website for Rewind, creating a playful, modern shopping experience optimized across desktop and mobile.