Aligned, a pilates and yoga studio founded and led by Joanna Collins, is dedicated to empowering clients to prioritize their health, fitness, and motivation. In designing the brand, I adopted a dynamic and contemporary approach, aiming to emulate the rhythmic motion inherent in pilates exercises. By infusing the visual elements with energy and movement, the brand design not only captures the essence of Aligned but also inspires clients to embrace the transformative power of pilates, fostering a sense of well-being and strength.
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