The Waffle House
Lena Hofmann
Brand Designer
Graphic Designer
Illustrator
Adobe InDesign
Adobe Photoshop
Figma
As a passion project, I have developed the branding for The Waffle House, encompassing a sample menu, diverse logo variations, and an engaging illustrated character.
At the heart of the branding, the illustrated waffle character named Joy shines as the focal point and vibrant mascot, embodying the essence of The Waffle House's identity.
Meet Joy, the happy waffle mascot.
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