Creating & growing Allied World's first portal for our partners.
Allied World Assurance Company Holdings, Ltd, through its subsidiaries, is a global provider of insurance and reinsurance solutions.
How it started:
Every product has it's own link, own login and own process. It is cumbersome and mentally taxing to remember how things are supposed to work!", said many Allied World partners.
🎯 Business goals
- To make it easier for our partners/agents/brokers to service their clients in the whole life cycle of insurance
- Consolidate all the online platforms into one place
🎯 Design goals
- Adheres to the brand guidelines and taking into consideration UX best practices
- Establish a design system to ensure a more efficient design and development process and consistency
- Supporting the partners in helping them bring the best service they can for their clients
How it is going:
🏆 Achievements to date
- Successfully launched 4 products on the portal and helping the business save man-hours and improving processes
- Singapore Travel Insurance
- Singapore Event Public Liability Insurance
- Hong Kong Professional Indemnity Insurance
- Hong Kong Event Published Liability Insurance
- Establish a working design system that is used throughout the organisation
🏁 Results of the survey on the portal
✅ 94.2% said that it was easy to use
✅ 93.7% said it was useful
⏫ Increased Net Promotor Score to +15
Plans for the future:
This is a multi-year project and I think the main challenges would be,
- Making sure that even as the number of products and features increase on the portal, to maintain easy navigation and usability.
- Figuring out how to design the portal for now and also keeping in mind future additions and expansions. Something that also makes sense for both development and design.