From Day 1 to Launch

Creating & growing Allied World's first portal for our partners.

Allied World Assurance Company Holdings, Ltd, through its subsidiaries, is a global provider of insurance and reinsurance solutions.

How it started:





🎯 Business goals

1. To make it easier for our partners/agents/brokers to service their clients in the whole life cycle of insurance
2. Consolidate all the online platforms into one place



🎯 Design goals

1. Adheres to the brand guidelines and taking into consideration UX best practices
2. Establish a design system to ensure a more efficient design and development process and consistency
3. Supporting the partners in helping them bring the best service they can for their clients



How it is going:





🏆 Achievements to date

1. Successfully launched 4 products on the portal and helping the business save man-hours and improving processes
   1. Singapore Travel Insurance
   2. Singapore Event Public Liability Insurance
   3. Hong Kong Professional Indemnity Insurance
   4. Hong Kong Event Published Liability Insurance
2. Establish a working design system that is used throughout the organisation



🏁 Results of the survey on the portal

✅ 94.2% said that it was easy to use

✅ 93.7% said it was useful

⏫ Increased Net Promotor Score to +15



Plans for the future:



Credits: Sam Mgrdichian from Unsplash

This is a multi-year project and I think the main challenges would be,

1. Making sure that even as the number of products and features increase on the portal, to maintain easy navigation and usability.
2. Figuring out how to design the portal for now and also keeping in mind future additions and expansions. Something that also makes sense for both development and design.