Elevating Website Brand Image
Tiffany Neo
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Posted Oct 2, 2023
Not just about the visuals but how can we use visuals to achieve the goals and brand image you desire?
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About Riviera Marine Solutions
A well-established global consultancy in the oil and gas industry that is expanding its digital presence and recently in the form of a website.
I have a networking event coming up and need my new website to be presentable by then!
Establishing the goals of Riviera
Goals and needs of the website
To look like a legitimate business when referred by loyal clients to other potential clients
Bring in more enquiries and potentially more business opportunities
Brand voice
Professional
Reliable
Responsive (i.e. fast turn around when attending to an enquiry)
Visual style
Minimalist
Simple
Modern
Before redesign
Done in-house and the developed website did not meet the expectations of the visual style and brand voice Riviera was going for.
Homepage
About us
Our Story
Services
Contact
The solution
Elevation of brand image with the help of typography, consistent layout
Removing of unnecessary images that can be potentially distracting and to focus on the main message and goal of the page
Have call to action buttons on all pages to decrease the effort required to find where the user can contact Riviera
