A LinkedIn carousel to boost engagement for a marketing agency
Lyna Rym Belhani
Market Researcher
Content Writer
Copywriter
Google Docs
LinkedIn
Caption: One small coincidence made all the difference! 🍫
KitKat's cheeky pun and savvy marketing turned it into Japan’s chocolate icon.
👉 Swipe through to discover the wild ride behind this sweet success!
Title: How KitKat Took Over Japan and Became the Chocolate Icon!
Alternative Title: when Luck Meets Genius Marketing: How KitKat Became Japan's Chocolate Icon
Slide 1 (Hook):
Back in 1973, KitKat entered Japan—and everything just clicked…
One lucky break changed the candy game forever…
Slide 2:
It all started with a phrase: “kitto katsu” meaning “you’ll definitely win”…
And it sounded just like KitKat in Japanese!
Slide 3:
This turned KitKat into the good luck charm…
Slide 4:
Parents started giving it to their kids before exams, and BOOM, sales exploded!
But Nestlé wasn’t done…
Slide 5:
In 2009, KitKat teamed up with Japan Post, turning chocolate into postcards—sending love across 20,000 post offices!
And the rest is history…
Slide 6:
The campaign was so popular, that it sold out in a month and even won big at Cannes!
Slide 7 (CTA):
Follow us for more epic marketing stories, News, and tips! Drop a comment with the campaign you want to hear about next!
