Fitness niche- a story-based email copy

Lyna Rym Belhani

Email Marketer
Market Researcher
Copywriter
Google Drive
Subject Line: How I Almost Failed – A True Story
note: Before you dive into this email, take a moment to watch this video if you're not familiar with my story. 
Six years ago, I went to my first-ever gym session! This was right after escaping a toxic relationship that had drained me for years, leaving me disconnected from myself… 
I thought the nightmare was finally over – all I needed to do was go to the gym three times a week, just like I was doing…
Looking back, I realize how naive that thought was, Two months in…
            I couldn't stick to the gym anymore! 
My motivation faded and no matter how much I pushed myself, no matter the tricks I tried, I kept putting off more and more sessions…
I signed up for morning classes, bought new workout clothes for motivation, and even hired a personal trainer for a while. Nothing worked. 
I went further and tried therapy, convinced that my past relationship was holding me back. Surprisingly, it didn't help either.
I felt desperate, watching others move forward while I remained stuck in an endless cycle. My ex's hurtful words haunted me, making me question if I truly was a failure.
             I was ready to give up on my dream…
Until one day, I discovered a secret that changed everything! One simple, practical trick kept me committed to the gym for 12 years straight and helped sculpt the body you see today.
Unlike other tricks I've tried (and you're probably trying), like 'get a workout buddy,' 'get enough sleep,' or 'work out at the same time,' this approach actually works…
And the best part? I still use it, and it only takes 10 minutes per workout!
Even when I'm extremely tired, have other obligations, or start making a bunch of excuses, using this technique not only gets me to the gym but also helps me finish my workout session with ease.
Watch this video to discover the sneaky hack I use to stay committed to the gym
Partner With Lyna Rym
View Services

More Projects by Lyna Rym