A personalized breathwork and mindfulness mobile app — built around goals, not sessions. Beyond breathing practices, the app offered structured courses on focus under pressure, sleep improvement, and productivity. From the moment onboarding ended, the experience was fully tailored to each user's needs and goals, kept alive through daily tasks, challenges, badges, and progress mechanics.

Solo founder, product designer, and product owner. End-to-end — from concept and design to launch and growth.

Most breathwork and mindfulness apps are content libraries — broad, passive, and disconnected from your actual life. BreatheWell built a program around you: your mood today, your lifestyle, your goals, your daily activities. The AI continuously adapted, so the experience on day 30 looked nothing like day one.

We developed a calm, immersive visual system that reflects the essence of breathwork and mindfulness. The interface is built around deep blue tones and soft gradients, creating a sense of спокойствия, focus, and emotional depth. Subtle accent colors are used to guide attention and highlight key actions, while maintaining a clean and distraction-free environment.

Mood as a daily input — every session started with a check-in, letting the AI surface the right practice for how the user felt right now, not just their long-term profile.

Onboarding that sells through experience — beyond questionnaires and social proof, users performed a live breathwork exercise during onboarding and reflected on it. They felt the product before committing.

Courses as the core, not a feature — to keep users progressing through courses rather than cherry-picking practices, each lesson was structured as a three-step loop: a practice, game cards showing real-life application, and a daily challenge.

Freemium with a clear hook — select practices, nature sounds, and guided meditations were free. The first lesson of every course was unlocked, giving users a genuine taste of the full experience before converting.