Developed a comprehensive digital platform for a leading medical research organization, designed to showcase research achievements, engage the community, and boost fundraising efforts. The user-centric design and intuitive interface enhance accessibility and drive stakeholder interaction. My Role: As the lead Product Designer, I was responsible for the end-to-end design and implementation of the digital platform. My tasks included conducting user research, interviewing stakeholders, creating wireframes and prototypes, and overseeing development and testing. I collaborated closely with the client to ensure the design met their objectives and effectively communicated their research achievements.

My approach involved an initial phase of user research and stakeholder interviews to gather insights and requirements. This was followed by creating detailed wireframes and prototypes to visualize the user journey and interface. During the development phase, I worked alongside developers to ensure the design was accurately translated into a functional platform. Finally, thorough testing was conducted to refine the user experience and ensure all objectives were met.

The project resulted in a highly accessible and user-friendly digital platform that significantly increased stakeholder engagement. The intuitive design and clear presentation of research achievements boosted the organization’s visibility and credibility. Additionally, the platform enhanced fundraising efforts, leading to increased donations and support for ongoing research initiatives.