Zombastic: Survival game
Louis R.
Like this project
Posted Nov 9, 2025
Produced a full set of trailers, voice-over ads, UGC videos, jingles, and store screenshots for Zombastic to support user acquisition and store presentation.
Zombastic: Survival Game
Multi-Format Ads, UGC, and Store Creatives Case Study
Project overview
Game: Zombastic: Survival Game
Genre: Survival shooter
Client: Mobile game studio
Collaboration type: Performance-focused creative production
Assets created:
3 voice-over video ads (ElevenLabs)
1 jingle ad (Suno AI)
1 official game trailer (iOS and Android formats)
6 store screenshot designs
2 UGC ads (1 female creator, 1 male creator)
Multi-format exports for ads, store, and social platforms
This project focused on building a complete creative set the studio could use for store presence, paid ads, and social distribution.
The situation
The studio behind Zombastic was preparing marketing creatives for a zombie survival shooter set inside a supermarket and later expanding into multiple dangerous locations.
They needed more than a trailer.
They were looking for:
Ads they could test across platforms
A clear, store-ready trailer
UGC creatives that feel native to social feeds
Screenshot designs that support the game’s presentation
Variations in both style and format
The goal was to create a creative pack that could support both user acquisition and store optimization.
The goals
The main goals of the project were:
Present the core survival fantasy clearly
Show intensity, progression, and combat
Build multiple creative angles for testing
Produce assets that work across:
Paid ads
App store pages
Organic social content
Instead of relying on one type of ad, the strategy was to create diverse creative formats so the studio could see what resonates best.
My creative approach
I broke the game down into its strongest pillars:
Zombie survival in a familiar location
Scavenging and progression
Weapon upgrades and abilities
Boss fights and escalating threats
From there, each creative type served a different role.
Voice-over ads
Designed to quickly explain the game loop, highlight danger and progression, and help viewers understand the experience within seconds.
Jingle ad
Created to test a lighter, more memorable approach that could stand out in fast-scroll environments.
UGC ads
Produced with two different creators to:
Create native-feeling social content
Test different personalities and delivery styles
Make the game feel more relatable and experiential
Each UGC was exported in:
1080×1350
1080×1920
1920×1080
Official trailer
Built as the foundation asset:
Clear structure
Strong atmosphere
Real gameplay focus
Optimized for both iOS and Android store pages
Store screenshots
Designed to:
Improve first impression
Clearly communicate features
Support the trailer visually
Work on modern phone aspect ratios
All assets were created from real gameplay capture and formatted specifically for how they would actually be used.
Deliverables
Video creatives
3 voice-over ads (1080×1350)
1 jingle ad
1 official game trailer (iOS and Android optimized)
1 UGC ad with female creator
1 UGC ad with male creator
Each UGC was delivered in:
1080×1350
1080×1920
1920×1080
Store creatives
6 screenshot designs (1080×1920)
This gave the studio a broad creative library covering both acquisition and store presentation.
Collaboration flow
The project involved fast iterations, multi-format exports, and continuous resizing and optimization once concepts were approved.
After completing the Zombastic creatives, the collaboration continued into new projects for other games, showing ongoing trust and satisfaction beyond a single title.
Outcome
The client highlighted:
Enjoyment of the creative process
Speed and ease of collaboration
Satisfaction with the results
The partnership expanded into additional projects, not only Zombastic, which is usually the strongest signal of a successful creative engagement.
Client feedback
⭐ 5/5
“I had a lot of fun watching what you are making and how fast. And it was super easy to work with you!”
Why this project matters
Zombastic is a strong example of Quadral’s full-creative-stack approach:
Not limited to trailers
Multiple ad formats in one project
Performance-ready variations
Real gameplay focus
UGC production integrated with game ads
It shows how a single game can be supported with:
Explainer ads
Entertainment ads
UGC creatives
Store optimization assets
All built to give studios more angles to test and scale.