SMASH Badminton Video Ad Campaign
Louis R.
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What the client had to say
It was such a pleasure working with Louis, 100% committed, professional and talented Your game creatives are in good hands
Nathanaeal Doumengine, Smash Interactive
Jan 26, 2026, Client
Posted Jan 27, 2026
Built a 10-video ad campaign for SMASH Badminton, developing multiple high-concept creatives with full storyboards and AI-assisted animation.
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Timeline
Nov 10, 2025 - Jan 26, 2026
Clients
Smash Interactive
SMASH Badminton
High-Concept Video Ad Campaign Case Study
Project overview
Game: SMASH Badminton
Genre: Sports, arcade, multiplayer
Client: Mobile game studio
Collaboration type: Creative ad campaign production
Assets created:
10 performance-focused video ads
Full storyboard set before production
AI-assisted animated scenes
Multiple creative concepts per ad
This project focused on building a diverse ad campaign, not just one video. Each ad explored a different emotional hook, gameplay angle, and marketing approach.
The situation
The studio behind SMASH Badminton wanted to scale their marketing creatives.
Instead of a single ad, the goal was to develop multiple ad concepts they could test, covering:
Skill and mastery
Fun and casual play
Rivalry and social play
Progression and improvement
High-pressure gameplay moments
They needed someone who could:
Ideate ad angles
Structure concepts clearly
Translate them into storyboards
Then execute them into real, usable ads
The goals
The main goals were:
Build a full set of ad creatives, not one-offs
Explore different hooks and narratives
Make the gameplay feel emotional and competitive
Present Smash Badminton as both:
Fun and friendly
Skill-based and serious
Each ad had to answer a different reason to play.
My creative approach
Before editing any video, I created dedicated storyboards for every concept.
Each storyboard defined:
The hook
The narrative idea
The emotional angle
How gameplay would be framed
The final call to action
Some of the creative directions included:
Reaction-speed challenges
Decision-making under pressure
Academy and skill-test narratives
Cute and playful jingle concepts
Rivalry-based UGC-style scenarios
Underdog progression stories
Boss-fight metaphors
“Unfair match” mind-game concepts
To support these ideas, I used a mix of:
Real gameplay capture
Motion design overlays
AI-generated animated scenes
Cinematic pacing and sound design
This allowed the ads to go beyond normal gameplay clips and feel like mini-stories built around the mechanics.
Deliverables
10 fully produced video ads
Each ad based on a unique storyboard
Multiple creative angles for testing
AI-assisted animated sequences
Gameplay-driven narratives
The result was a creative library the studio could use for continuous testing instead of relying on a single ad style.
Outcome
The client highlighted the experience as smooth, professional, and reliable, and specifically pointed out commitment and creative handling of the project.
They shared this feedback directly on Contra:
⭐ 5/5
“It was such a pleasure working with Louis, 100% committed, professional and talented. Your game creatives are in good hands.”
Why this project matters
SMASH Badminton shows Quadral’s ability to operate at a campaign level, not just at a video level.
It demonstrates:
Concept development
Storyboard-driven production
Creative variety for testing
Integration of AI tools into ad creation
Gameplay-first storytelling
This is the type of project that supports studios looking to scale their creative output, not just launch one asset.