Brand Strategy

Brand Identity design system

Brand Guidelines

Waterwright Irrigation is one of the largest suppliers of irrigation equipment in Zimbabwe. Established in 2001, the company has designed and implemented over 1200 projects, ranging from single pump mechanisms to large-scale turnkey solutions. Their innovative products, including state-of-the-art pivots, laterals, control panels, and pumps, are designed to improve farmers' irrigation operations and increase accuracy, control, and uniformity.

Over the decades, more competitors have popped up in the industry and thus there was a need to define and solidify Waterwright's identity. This company along with some competitors has long relied on co-branding leveraging the existing brands of their suppliers. In spite of this, Waterwright's own identity has been drowned out and since other companies supply the same branded products, it's become harder to differentiate between them. Likewise the limited branding they had done at the company's inception was very dated and lacking in many ways.

So we sought out to breathe new life into the brand to help the company move away from co branding and distinguish itself with a modern and memorable brand identity. The owner was adamant that he wanted to retain the essence of the existing brand so I chose to refresh the concept by "cleaning it up", bringing it into the modern era.