Natai Natai is a women's fashion brand in Zimbabwe with a focus on fun, day to night pieces that accentuate the female silhouette, while maintaining a great sense of style and sophistication. Natai Natai had an already established name in the fashion retail market doing exceptionally well with a lackluster brand identity. Thus the rebrand took place out of the desire for the visual presentation to finally reflect its core identity and breathe new life into the brand's digital and physical presence.