Analytica Research Hub | Brand identity design

Analytica Research Hub is a research and consultancy titan in the burgeoning economic development sector in Africa and beyond. Based out of Lesotho, Analytica® aims to contribute to evidence-based knowledge and understanding of Africa's development and innovation through their research and insight service offering. The mission for Analytica is to empowering communities and individuals through creating and enabling sustainable environments that unleash economic  growth.

In an effort to visually encapsulate the essence of Analytica®, we sought out to draw inspiration from the dynamic nature of not only the industry but also the diverse service offering the company provides hence we landed on the concept of a modular A symbol depicting various facets conjoining to create one coherent form. Trust is a big part of the service the company offers thus we opted for a selection of blue hues as well as green to not only form a complimentary colour palette but also convey a sense of growth and renewal which ties to the value offering provided by Analytica®.