Website and Brand Creation for Picked

Description I designed and built the entire Picked website and brand from scratch, delivering a modern subscription-based service platform with a strong visual identity and seamless user experience.

Challenge The primary challenge was to convey the value of a design subscription service clearly and compellingly, while maintaining a sense of both accessibility and professionalism. I needed to balance a friendly, almost playful brand voice with real business credibility.

Process I started with brand strategy and positioning to define Picked’s tone, target audience, and competitive differentiators. From there, I created a comprehensive visual identity system, encompassing a logo, color palette, typography, and supporting graphics.

A key part of the process was developing consistent, memorable 3D characters generated with AI. These characters serve as mascots throughout the site, giving the brand a unique and friendly personality that differentiates it from generic design agencies.

On the design side, I crafted the website UX and UI entirely in Figma, focusing on clarity of information, intuitive subscription flow, and a minimal but warm aesthetic.

No-Code Development with Framer Once the design was finalized, I used Framer to develop the site with a no-code approach. This allowed me to keep the build highly faithful to the design, with interactive sections, responsive layouts, and smooth transitions. Framer also made it easy to iterate quickly, test ideas, and publish changes without developer overhead.

Outcome The result is a subscription design website that feels approachable yet professional, with a clear value proposition and a cohesive, branded experience across every touchpoint. The custom AI characters and consistent design language help Picked stand out in a crowded market.