A grab-n-go beverage option for consumers with dietary restrictions doesn’t come easily, especially lactose-free options. With more and more interest in milk alternatives and health consciousness growing and slowly becoming the norm, I wanted to bridge the gap by providing the health-conscious with the drink that loves them so matcha!

Brand Strategy, Visual Identity, Product Design

It was my task to set Matcha <oments apart from other health drink brands on the market. Matcha Moments need the full package, a brand identity that is going to make them stand out! As a new product on the market, the primary objective is to increase brand awareness through brand differentiation to bring matcha moments to its target consumers. By choosing ethically-sourced simple ingredients with no synthetic additives, matcha moments are able to crave out a path of open opportunity for many people walking many different walks of life; a dairy-free option for the lactose intolerant, an extra kick for the caffeine sensitive, and better ingredients for the health conscious.