Project Overview:
Formcarry is an API-based service that allows developers and businesses to collect and manage form submissions without needing a backend. The objective of the project was to revamp the existing website to better align with the product’s target audience—developers and small businesses looking for simple, efficient form management solutions.
Key Responsibilities:
• Full Webflow Development: Handled the complete redesign and development of the Formcarry website on Webflow. The goal was to make the site visually appealing and highly functional, ensuring that the technical aspects of the product were clearly communicated.
• Custom Interactions & Animations: Integrated smooth interactions and animations using Webflow’s tools, highlighting Formcarry’s core features and product benefits through dynamic scrolling effects and interactive UI components.
• Responsive Design: Developed a fully responsive website that offers a seamless experience across all devices, with particular emphasis on mobile and tablet optimization.
• SEO & Performance Optimization: Implemented SEO best practices to increase the site’s visibility on search engines, including optimized meta tags, alt attributes, and structured content layout.
• CMS Integration: Used Webflow’s CMS to streamline content updates, making it easier for the Formcarry team to manage blog posts, updates, and product information without extensive developer intervention.
• Collaborative Workflow: Worked closely with the client to refine the website’s design and functionality, ensuring the final product met the business’s technical and marketing goals.
Challenges & Solutions:
A key challenge was translating Formcarry’s technical functionalities into a user-friendly design that appeals to both developers and non-technical users. By focusing on clear visual hierarchies and intuitive navigation, I created a website that communicates complex API functionality in a simplified, approachable way.
Outcome:
The revamped Formcarry website now delivers a cleaner, more modern aesthetic while enhancing user experience through improved functionality and performance. The result is a professional, accessible platform that effectively showcases Formcarry’s product offerings and serves as a key tool in their lead generation strategy.
