Visual identity created for "Copa Summer"
Julia Chittolina
Visual identity created for "Copa Summer"
A FootVolley championship that took place in the state of São Paulo - Brazil in 2022 summer.
Brand Construction
The challenge was to craft a unique and captivating brand that could visually embody all the attributes of the event:
Happy | Energetic | Summery
Logotype Construction
Footvolleyball is a sport that mixes characteristics of football and volleyball, the two most popular sports in Brazil.
The logo idea is designed to represent this sport, by showing it's most striking features.
Colors
As this sport is mainly practiced on beaches, and on sand courts, the use of yellow is used to represent the sand (of course with an extra tone of saturation).
The sea-green color was chosen to bring contrast to the yellow in addition to representing the sea.
And the mix of yellow with orange brings the summer vibe touch we need for the event.
Forming a simple, vibrant color palette.
Visual Identity
The footvolley elements from the logo are incorporated into the materials, subtly capturing the essence of the sport, while the designed color palette exudes an energetic, and vibrant style.
With its mix of visual elements, the Visual Identity of "Copa Summer" not only establishes a strong connection with the sport but also exudes the vivacity of summer
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Posted Aug 24, 2023
Visual identity created for "Copa Summer A FootVolley championship that took place in the state of São Paulo - Brazil in 2022 summer.
